Il Mestiere dell’arte

Il Vivaio del Malcantone, Florence
September 5-13, 2015


Among the 42 applications received, 16 young artists aspiring to become professional cultural entrepreneurs have been selected (dancers, musicians, performers, visual and multimedia artists). They will participate to the educational programme coordinated by Pietro Gaglianò, Caterina Poggesi, Cesare Torricelli and Marina Bistolfi.

The intensive path of non-formal education is based on practices of sharing and participation, and aims at providing skills and methods for the participants’ professional growth. The goal is to facilitate access to entrepreneurial skills that are essential to young artists in the critical passage from education to profession (from elements of administration to tools for self-promotion), in the perspective of an organic and multidisciplinary vision attentive to contemporary demands, also declined in terms of social, economic, political and pedagogical understanding. The synthesis of the professional profile that emerges is characterized by interdisciplinary and intercultural sensitivity, and awareness of the role of the artist in terms of responsibility and professional ethics

The structure of the path consists of three areas:
• The main area, to which all afternoons are dedicated, will be a true laboratory of ideas, where all the steps of an artistic project will be experimented, from its conception to the development, production, promotion. The participants, divided into groups, will be able to verify on the basis of projects actually in place or to be made, the skills and information acquired and developed within the other modules.
• Specific modules conducted by professional experts will focus on management, communication, profiling, and on building portfolios and other instruments of promotion of an artist’s work.
• Some specialized master classes will tackle more broadly the connections between business and autonomy of artistic careers.

The educational path is realised within the frame of the European project Routes to Employment. Arts and Culture as an Enabler for Growth (R2E), an Erasmus+ strategic partnership promoted by Centro di Creazione e Cultura of Florence in collaboration with partners of the ROOTS & ROUTES international network coming from The Netherlands, Germany, France, Spain, UK and Belgium.



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